Digital Content Editor - Northern Ireland


This job has been closed.

Number of Positions:
Contract Type:
Permanent - Full Time
Working Hours:
Newtownards, Northern Ireland
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Package Description

Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.

Flexible Working

We want to make sure that we find the right people to work in our teams, and we know that the traditional 9-5, five days a week doesn’t suit everyone. So, we would love to hear from you if you feel you’re a great fit for this role and would like to work flexibly. If you are the right person for this role, we’ll find the right working approach for you. 

A full time position with 37.5 hours per week, however these hours are totally flexible and dependant on the needs of the business. The hours worked across a week should be agile and whilst some of your time will need to spent dealing with teams who do work a 9-5.30 day – your time will also be organised in a way that allows you to react to content scenarios as they happen. The role will be based between our offices and homeworking.


Job Introduction

Reporting to the NI Content Director

Our team is responsible for delivering content to NI’s biggest radio audience each week complimented with an exciting and ever expanding off air online offering.

We look after scheduling music, supporting our market leading presentation team while interacting with some of the world’s biggest stars and bringing our community the important information it needs, when they needs it.

We are an incredibly focused team, working closely with our commercial colleagues and listeners, ensuring that we are always delivering the highest quality output both on air and online.

Main Responsibilities

This is a fantastic opportunity to lead the Bauer NI Digital Team.

Living and breathing all things ‘local’ will be paramount in this role and you will be responsible for creating cutting edge multiplatform content with an emphasis on Northern Ireland originating content.

In addition your finger will be firmly on the pulse of all the latest lifestyle, music trends, gigs and celebrity news and your multi-platform awareness will be at the forefront of all your strategic planning and decision-making.

Our digital platforms are an absolutely crucial compliment to our market leading on air content. As a Digital Content Editor, you will help devise and deliver a compelling and creative digital strategy.

What you will do:

You will have a deep understanding of the local market and be experienced in creating compelling, shareable, on-brand content for Facebook, Instagram, Twitter, TikTok and YouTube, as well as engaging online digital content.

You will be accomplished at driving engagement and page impressions via digital platforms and have an eye and ear for a great story in this space.

You’ll be responsible for:

  • Digital content across all 3 Northern Ireland brands, Downtown Radio, Cool FM and Downtown Country.
  • Creating compelling social media content including video, graphics from design to delivery.
  • Driving engagement and page impressions via digital platforms and have an eye and ear for a great story in this space.
  • Providing insights using Key Performance Indicators for third party and our own channels using analytics tools.
  • Creating, writing and producing legally sound copy and content.

Person Specification

You’ll have a real passion for the brands you’re working for alongside a healthy obsession with popular culture, news / current affairs, music, lifestyle and you understand what everyone is watching, talking about and cares about right now in Northern Ireland.

You care about what’s relevant and essential for our broad audience within our 3 NI brands. From pop culture to social action, you appreciate the scale of our target audience and live by a right content, right platform, right time mentality.

Agility and flexibility will be key in this role, having the ability to react quickly around the clock as things happen underpins the audience expectation from the 24/7 nature of a radio station.

If you think you’d be great at this job and would love working with us, we’d love to hear from you. To apply, you’ll need to upload a link to some examples of previous work into your profile along with your CV.

About The Company

About Bauer Media Group

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.

Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.

Bauer Media NI is Northern Ireland's biggest commercial radio network.  With 731,000 weekly listeners it continues to dominate the local commercial radio market.

For more information about Bauer Northern Ireland please look at our website

Belonging at Bauer Mission statement

People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate diversity in all its forms, and encourage authenticity, knowing that our differences are celebrated.

What we will offer you

Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the brands they support. They like their team members, and they feel supported by their managers. We all take collective responsibility for our culture, because we know it has a ripple effect out across our brands. That’s why our culture of inclusion at work, Belonging at Bauer, is at the heart of everything we do. Belonging at Bauer is about our dual goals of being as representative as we can of the audiences we serve, and about creating a working environment where all our people feel able to bring their whole selves to work every day. It’s part of everything we do, and everyone who works here is responsible. If you join us, you’ll be an important part of this as well.

Our work on mental health at work

We’re proud to be the driving force behind the “Where’s your head at?” campaign, which is working to put Mental Health First Aiders on an equal footing with traditional workplace First Aiders. This is a priority for all of us that work at Bauer and we now have fully trained Mental Health First Aiders supporting and working across all of our UK locations.

Bauer Core Values

Creativity - We create unique, high quality content that delights our audiences.

Ambition - We think big and bold, pushing boundaries and embracing change.

Passion - We approach every day with curiosity, commitment and a lively positive mindset.

Teamwork - We learn from each other and take the time to understand both challenges and opportunities, working together to find the right solution.

Trust - We are open, respectful and honest.

Inclusivity - We encourage different points of view and perspectives and value all contributions.

Responsibility - We make measured and thoughtful decisions that support the business vision.